Your SaaS Loses 85% of Trial Users Before They Upgrade.

I write copy that guides users from signup to payment, using research-backed frameworks that help SaaS companies improve trial conversion by 50-100%.

See How I Work

View My Process

0 ⁺

Year Experience

The trial conversation Gap

Most B2B SaaS companies convert 10-15% of trial users. Good companies hit 25-30%.

The difference?

Copy that actually guides users instead of just describing features.

First 48 hours

Most users log in once and never return

Problem:

No clear next step. Users don't know what to do first.

Days 3-7

Users explore randomly, never experience core value

Problem

Too many features shown at once. No guided path

Days 8-14

Users like the product but don't upgrade

Problem

Don't see ROI clearly. Objections unaddressed.

Day 14

Generic "Your trial is ending!" email

Problem

Too late. Decision was made by day 10.

Why Work With Me

What Makes My Approach Different

I understand software, not just copy

5 years as software engineer before copywriting I read your codebase, understand your architecture I ask technical questions your marketing team doesn't know to ask Your developers will actually respect the copy (rare for copywriters)

I focus on user behavior, not just words

I study where users click, where they drop off, what they ignore Copy decisions based on data, not creative hunches I map copy to specific actions you want users to take Every sentence has a job (guide, reassure, clarify, or convert)

I don't use manipulation tactics

No fake scarcity ("only 3 spots left!") No pressure tactics that damage trust No over-promising results Just clear communication that helps users make confident decisions

Get Evaluation & Feedback

Most projects: 10-14 days from start to delivery I don't need 6 meetings to understand your product I document everything so you understand my decisions Two revision rounds included (rarely need both)

Copy That Treats Your Trial Like a Journey, Not a Testing Period

01

I write the words that:

Guide users to one specific action in the first 48 hours
(Not "explore our features" - one clear outcome that shows value)

Keep users engaged through the middle days
(Value reinforcement, use case discovery, habit building)

Address objections before day 14
(Price, ROI, alternatives, commitment fears)

Make the upgrade decision feel natural
(By showing what they'll lose, not just what they'll gain)

02

Who I Work With

Ideal Clients:

✓ B2B SaaS companies (any stage)
✓ Trial conversion below 25%
✓ Monthly pricing $29-$500
✓ Product-market fit achieved
✓ Ready to implement within 30 days

Not A Good Fit:

✗ B2C consumer apps
✗ E-commerce (not my specialty)
✗ Need copy tomorrow
✗ Want ongoing content writing

What You Can Expect

Honest assessment

I'll tell you if your conversion problem is copy or product. Sometimes it's not the words—it's the onboarding flow, pricing strategy, or feature complexity.

Fast turnaround

10-14 days for most projects. I respect your launch timelines.

Clear communication

You'll understand why I wrote what I wrote. Every copy decision is documented and explained.

No guarantees, but realistic goals

I won't promise you'll double conversions. But 20-50% improvement over 60-90 days is realistic for most projects.

Testimonial

Beautiful words from my clients

Michael Chen

Web Developer

"We were stuck at 14% trial-to-paid for months. Aqsa rewrote our onboarding emails and simplified our product messaging. Within 30 days, we hit 38%. That's an extra $27K in MRR from the same traffic. Her software engineering background means she actually understands how SaaS products work - not just how to write pretty copy. Best investment we made this year."

Sarah Martinez

Founder of Roots Studio

"Our biggest problem? We're engineers building for engineers, but our buyers are marketing directors. We kept losing deals because our messaging was too technical. Aqsa translated our features into benefits that non-technical buyers actually cared about. Homepage conversion went from 2.3% to 6.8%. She gets both sides - the technical accuracy AND the business outcomes. Rare combination."

James Thompson

VP of Design at Google

"I was skeptical about hiring a copywriter. 'It's just words, how much difference can it make?' Turns out - a massive difference. Aqsa rewrote our pricing page and trial ending emails. Our conversion rate jumped 127% in 60 days. That's 47 additional customers per month at $149 ARPU. Do the math - her work is worth $84K annually to us. And we paid a fraction of that. Easiest ROI calculation I've ever made."

Rachel Kim

VP of Design at Google

"What impressed me most about Aqsa wasn't just the results, it was how fast she delivered them. Week 1: She audited our entire funnel and identified 7 conversion leaks. Week 2: Rewrote our homepage and welcome sequence. Week 3: Created our entire trial-to-paid email flow. Week 4: We were already seeing 31% better activation rates. She didn't just write good copy. She understood our metrics, our users, and our business model. Felt like working with a strategic partner, not just a writer."

Let's Talk About Your Trial Conversion

Lets discuss:

Where your users are dropping off ?
Whether copy is actually the problem ?
What realistic improvements look like.
If we’re a good fit to work together ?

No sales pressure. If I don’t think I can help, I’ll tell you.