My Story
I'm Aqsa Javaid. I Write Copy That Turns SaaS Trials Into Revenue.
Software engineer background. 5 years copywriting experience. Specialized in B2B SaaS trial conversion.
Software engineer turned SaaS copywriter. I write trial onboarding emails, landing pages, and in-app copy that converts users to paying customers.
Year Experience
Success Projects
Happy Clients
My Story
How I Got Here
I spent 5 years as a software engineer building products.
I watched good products fail because users didn't understand them. Features went unused. Trials expired. Users churned.
The problem wasn't the code. It was the communication.
So I learned copywriting. Started with landing pages. Moved to email sequences. Specialized in trial conversion.
Now I combine both skills: understanding how software works AND how to explain it to users who don't care about your tech stack.
What I Bring
Why My Background Matters
I read technical documentation Your API docs, architecture diagrams, database schemas. I understand what your product actually does under the hood.
I speak developer language I can talk to your engineering team without translation. I know the difference between features and benefits because I've built both.
I understand SaaS metrics MRR, churn rate, activation rate, CAC, LTV. I optimize for business outcomes, not vanity metrics.
I know buyer psychology Why people buy software. What objections stop them. How trust is built. What triggers action.
Specialization
What I Focus On
Trial conversion copywriting: Email sequences, onboarding flows, upgrade messaging
Landing page copywriting: Trial signup pages, feature pages, pricing pages
In-app copywriting: Tooltips, empty states, progress indicators, CTAs
Ad copywriting: Google Ads, Facebook Ads, LinkedIn Ads for SaaS
Retention copywriting: Post-purchase emails, engagement sequences, win-back campaigns
Frameworks I Use
- Jobs-to-be-Done research methodology
- Customer interview analysis
- Behavioral psychology (BJ Fogg Model, loss aversion)
- Conversion funnel optimization
- Voice of customer data mining
- A/B testing protocols
Let's Talk About Your Conversion Challenge
We’ll discuss where your users drop off and whether copy can help.