My Work

My SaaS Copywriting Process | Research-Based & Data-Driven

Clear 4-phase process for B2B SaaS copywriting projects. Research, strategy, copy, revisions. 10-14 day delivery. See how I turn trial users into customers.

phase 1

Research & Discovery (Days 1-3)

What Happens:

I study your product, users, and market before writing anything.

Product Audit:

Complete product walkthrough
Feature-benefit mapping
User flow analysis
Technical documentation review

User Research:

Review existing customer interviews
Analyze support tickets and common questions
Study user reviews and testimonials
Identify drop-off points in your funnel

Market Analysis:

Competitor messaging review
Positioning gap identification
Industry benchmark comparison

Team Interviews:

Sales objections and common questions
Product roadmap understanding
Brand voice and tone guidelines

Deliverable: Research document with key insights and conversion opportunities

Phase 4

Handoff & Support (Days 13-14)

What Happens:

I help you implement and test.

Implementation Guide:

Where each copy element goes
Technical specifications
Platform-specific notes
Timing and trigger recommendations

Testing Recommendations:

A/B test priorities
What to measure
Success metrics
Iteration roadmap

30-Day Support:

Answer implementation questions
Review initial data
Suggest optimizations
Available via email

Deliverable: Implementation guide + testing plan

Phase 2

Strategy & Copywriting (Days 4-8)

What Happens:

I create the messaging framework and write the first draft.

Strategic Planning:

Message hierarchy development
User journey mapping
Copy-to-action alignment
A/B test hypothesis

Copywriting:

First complete draft
Multiple CTA variations
Subject line options (for emails)
Strategic notes explaining decisions

Why I Document Decisions: You'll understand the logic behind every headline, CTA, and message. No mysterious "creative process."

Deliverable: Complete copy draft with strategic documentation

Phase 3

Revision & Refinement (Days 9-12)

What Happens:

We refine based on your feedback.

Round 1 (Days 9-10):

Review your feedback
Make strategic adjustments
Refine language and tone
Tighten for clarity

Round 2 (Days 11-12):

Final polish
Brand voice alignment
Consistency check
Proofread and format

What's Included: Two full revision rounds. Most projects only need one. If something's fundamentally off, I'll rewrite (hasn't happened yet).

Deliverable: Final copy ready for implementation

What Makes This Process Work

01 Research prevents assumptions

I don't guess what your users want. I find out.

02 Strategy guides copy

Every word serves a purpose. Guide, reassure, clarify, or convert.

03 Documentation enables understanding

You'll know why I made each decision.

04 Support ensures success

I don't disappear after delivery.

What You'll Need To Provide

Before We Start:

During Revision Phase:

Communication

How We’ll Stay Connected:

Kickoff Call

Check-ins

Feedback

Questions

No Unnecessary Meetings

During Research Phase:

Kickoff Call:

45-60 minutes to align on goals and strategy

Check-ins:

Brief updates at end of each phase

Feedback:

Async via email or shared doc (your preference)

Questions:

Email response within 24 hours (weekdays)

No Unnecessary Meetings:

What Happens After Delivery

30-Day Support Window:

I’m available for:

Implementation questions
Technical clarifications
A/B test setup help
Early results review

Not included:

Ongoing optimization (available as retainer)
Additional copy rounds
Design or development

Rush Projects

Need It Faster?

7-day delivery available for select projects:

Email sequences only
Landing pages only
+30% rush fee
Limited availability (2 per month)

Ready To Start?

Book a free 20-minute discovery call to discuss your project timeline and requirements.