Services – Saas

Service #1

Trial Email Sequences

What You Get: Complete email sequence from signup to upgrade (8-12 emails)

Includes:

Welcome email (immediate send)
Activation emails (first 48 hours)
Engagement emails (days 3-7)
Conversion emails (days 8-14)
Behavioral triggers setup
Subject line variations for A/B testing

Best For:

Trial-to-paid rate below 20%
Users signing up but not activating
Generic "Welcome to [Product]" emails
No systematic trial communication

Service #2

SaaS Landing Pages

What You Get: High-converting landing page copy (trial signup, feature, or pricing page)

Includes

Headline and value proposition Problem-solution framework Feature-benefit translation Social proof integration Objection handling CTA optimization Mobile copy considerations

Best For

Landing page conversion below 3%
High bounce rates
Unclear value proposition
Feature-focused (not benefit-focused) pages

Common Pages I Write

Trial signup pages
Product/feature pages
Pricing pages
Comparison pages (vs. competitors) Case study pages

Service #3

In-App Copy

What You Get: User-facing copy inside your product

Includes

Onboarding flow copy
Tooltips and help text
Empty state messages
Progress indicators
Upgrade prompts
Error messages
Success confirmations

Best For

Low activation rates
Users stuck in onboarding
Feature discovery problems
Upgrade prompts not converting

Why In-App Copy Matters

Your product interface is where conversion actually happens. Clear, helpful copy reduces confusion and guides action.

Service #4

Complete Trial Systems

What You Get: Everything needed for trial conversion

Includes

Landing page copy
Complete email sequence (8-12 emails)
In-app onboarding copy
Upgrade messaging
Implementation roadmap
A/B testing plan

Best For

New product launches
Complete trial experience overhaul
Conversion rates below industry average
No cohesive trial strategy

Most Comprehensive Option:

Addresses entire user journey from first click to paid customer.

Service #5

SaaS Ad Copy

What You Get: Ad copy for Google, Facebook, or LinkedIn campaigns

Includes

10-15 ad variations
Headline and description testing
Landing page to match ad message
Audience-specific messaging
Retargeting ad copy
Ad extension copy

Best For

High cost per acquisition
Low ad click-through rates
Ad-to-landing page disconnect
Generic "Try our product" ads

Platforms:

Google Search, Google Display, Facebook, Instagram, LinkedIn

Service #6

Retention & Churn Prevention Copy

What You Get: Post-purchase communication to reduce churn

Includes

Post-signup engagement emails
Feature adoption sequences
Usage milestone emails
Low-engagement win-back emails
Cancellation prevention copy
Monthly-to-annual conversion campaigns

Best For

Monthly churn above 5%
MRR declining despite new signups
Low product engagement post-purchase
No post-trial communication

Why This Matters

Keeping customers is cheaper than acquiring new ones. 5% churn means you lose half your customers every year.

Service #7

Website Copy Rewrites

What You Get: Complete website copy overhaul (5-8 pages)

Typical Pages:

Homepage
Product/features pages (2-3)
Pricing page
About page
Case studies page

Includes:

Messaging framework
Value proposition development
Competitor differentiation
SEO keyword integration
Brand voice guidelines

Best For:

Website conversion below 2%
Unclear positioning
Generic "we help businesses" messaging
Outdated copy