Your SaaS Loses 85% of Trial Users Before They Upgrade.
I write copy that guides users from signup to payment, using research-backed frameworks that help SaaS companies reduce their churn and improve trial conversion by 50-100%.
Most B2B SaaS companies convert 10-15% of trial users.
Good companies hit 25-30%.
The difference?
Copy that actually guides users instead of just describing features.
Who I Work With
| Ideal Clients | Not A Good Fit |
| ✓ B2B SaaS companies (any stage) ✓ Trial conversion below 25% ✓ Monthly pricing $29-$500 ✓ Product-market fit achieved ✓ Ready to implement within 30 days | ✗ B2C consumer apps ✗ E-commerce (not my specialty) ✗ Need copy tomorrow ✗ Want ongoing content writing ✗ Not a SaaS company |
Common SaaS Trial Conversion Killers
You need A Copy That Treats Your Trial Like a Journey, Not a Testing Period
I write the words that:
Guide users to one specific action in the first 48 hours.
Keep users engaged through the middle days
Address objections before day 14
Make the upgrade decision feel natural
(By showing what they’ll lose, not just what they’ll gain)
Ready to Start?
Book your free 20-minute discovery call. I’ll review your funnel and tell you honestly whether copy can help.
What I Offer
SaaS Copywriting Services That Focus On One Thing: Converting Trials To Customers
Fast delivery (10-14 days). Research-backed copy that guides users from signup to payment.
Trial Email Sequence
What You Get: Complete email sequence from signup to upgrade (8-12 emails)
Includes
- Welcome email (immediate send)
- Activation emails (first 48 hours)
- Engagement emails (days 3-7)
- Conversion emails (days 8-14)
- Behavioral triggers setup Subject line
- variations for A/B testing
Best For
- Trial-to-paid rate below 20%
- Users signing up but not activating
- Generic “Welcome to [Product]” emails
- No systematic trial communication
Timeline: 10-12 days
SaaS Landing Pages
What You Get: High-converting landing page copy (trial signup, feature, or pricing page)
Includes
- Headline and value proposition
- Problem-solution framework
- Feature-benefit translation
- Social proof integration
- Objection handling
- CTA optimization
- Mobile copy considerations
Best For
- Landing page conversion below 3%
- High bounce rates
- Unclear value proposition
- Feature-focused (not benefit-focused) pages
Timeline: 8-10 days
In – App Copy
What You Get: User-facing copy inside your product
Includes
- Onboarding flow copy
- Tooltips and help text
- Empty state messages
- Progress indicators
- Upgrade prompts
- Error messages
- Success confirmations
Best For
- Low activation rates
- Users stuck in onboarding
- Feature discovery problems
- Upgrade prompts not converting
Timeline: 8-12 days
Complete Trial Systems
What You Get: Everything needed for trial conversion
Includes
- Landing page copy
- Complete email sequence (8-12 emails)
- In-app onboarding copy
- Upgrade messaging
- Implementation roadmap
- A/B testing plan
Best For
- New product launches
- Complete trial experience overhaul
- Conversion rates below industry average
- No cohesive trial strategy
Timeline: 14-18 days
SaaS Ad Copy
What You Get: Ad copy for Google, Facebook, or LinkedIn campaigns
Include
- 10-15 ad variations
- Headline and description testing
- Landing page to match ad message
- Audience-specific messaging
- Retargeting ad copy
- Ad extension copy
Best For
- High cost per acquisition
- Low ad click-through rates
- Ad-to-landing page disconnect
- Generic “Try our product” ads
Timeline: 10-12 days
Website Copy Rewrite
What You Get: Complete website copy overhaul (5-8 pages).
Includes
- Messaging framework
- Value proposition development
- Competitor differentiation
- SEO keyword integration
- Brand voice guidelines
Best For
- Website conversion below 2%
- Unclear positioning
- Generic “we help businesses” messaging
- Outdated copy
Timeline: 18-21 days